Kevin founded Behaviour Design Works in 2013 with a conviction that behaviour change interventions could be designed to consistently achieve large-scale changes to complex behaviours.
Frustrated by conventional, high-dollar approaches centred on mass media advertising and by the high failure rate of poorly conceived, small-scale behaviour change programs, Kevin has worked closely over the years with an international network of mentors, clients and colleagues to forge robust new approaches to changing complex human behaviours at scale.
Kevin believes that people change in social contexts, extending from families and friendship networks to communities and workplaces. He is passionate about integrating one-on-one and peer-to-peer support from real human beings with advanced technology applications that allow for personalised yet large-scale program delivery.
Over the past five years, Kevin has led major behaviour change projects for state governments, property developers, and private health insurers. Collectively these projects have engaged over 90,000 households in three states, producing measurable changes in health, transport and sustainability behaviours.
Kevin’s background is in urban and transport planning. He holds a Masters in Urban and Regional Planning from the University of Colorado at Denver. He received a training certificate in Behaviour Design from Dr. B.J. Fogg of Stanford University in 2012, and was certified as a Switch Trainer by Chip and Dan Health, authors of Switch and Made to Stick, in 2011. He is currently the Treasurer of the Australian Association of Social Marketing and the Vice President of the North American TDM Institute.
