Pair Up HBF was the first iteration of this innovative, evidence-based behaviour change program. It was delivered to 1,000 HBF Health Ltd members living in any of the four major hubs in Western Australia (Perth metropolitan area, Albany, Bunbury, and Geraldton).
CLIENT:
HBF Limited Pty Ltd
LOCATION:
Perth metropolitan area, Albany, Bunbury, and Geraldton, Western Australia
Program evaluation revealed participants were doing substantially more vigorous activity, moderate activity and walking by the end of the program. The proportion of participants classified as inactive fell from 4 in 10 to 1 in 10 and the proportion classified as active increased from 1 in 10 to half. Qualitative feedback was very positive, with participants reporting highly of the accountability, motivation, and encouragement received from their personal interactions with coaches.
HBF Pair Up Website
The primary aim of Pair Up was to increase physical activity levels in the week by providing personalised weekly health coaching over an 8 week period, via the new Pair Up smartphone app.
Participant using Pair Up App
