About Us

Hello and welcome!

This is Kevin Luten, the founder of Behavior Design Works.

I understand the struggle organizations face in creating effective sustainability initiatives. Despite the best intentions, many programs fail to drive measurable change, leaving leaders frustrated and questioning their efforts. This resonates deeply with me. I’ve watched countless groups get bogged down by scattershot strategies and misguided implementation.

My graduate degree is in urban planning, and I started my career in transportation planning over 25 years ago.

Everything changed in 2005 when I discovered the power of behavioral science.

Inspired by the work of Daniel Kahneman and Robert Cialdini and studying directly with Chip Heath and B.J. Fogg, I realized that all successful programs focus on helping program participants achieve their goals. This is radically different from asking participants to get involved in a program to achieve your organizational objectives.

Since 2014, BDW has worked with clients worldwide, including the United States, Australia, and Singapore. Our team has helped over 120,000 people engage in new sustainability and wellness behaviors through these projects. See below for more information on our past projects.

Clients who partner with us always appreciate that we understand sustainability and behavioral science theories. This is why our programs work. However, our clients keep working with us year after year because of our mastery of program implementation. We get things done and pride ourselves on being fun to work with.

Our clients love it when peers ask about the secret to their success. They feel a sense of pride, knowing they are part of a movement that makes a genuine difference.

When organizations fail to embrace our people-first framework, the alternative is grim: ineffective programs, scattered focus, and frustrated staff — a cycle of wasted resources and diminished morale.

At BDW, we care deeply about helping organizations navigate these challenges. So, if you're struggling to create a sustainability program that genuinely works, our unique approach is your answer. Take the first step towards transformative change.