The Your Move program is the first large-scale implementation of a community-based behaviour change intervention integrating both sustainable transport and physical activity objectives. Targeting increases is in walking, cycling and public transport utilisation, the project is sponsored through a partnership between the WA State Departments of Sport and Recreation and Transport (in conjunction with the City of Cockburn). Behaviour Design Works is delivering all phases of the behaviour change intervention, including telephone, doorstep, and online program recruitment, as well as several rounds of telephone-based coaching conversations.
CLIENT:
WA Department of Transport and WA Department of Sport and Recreation
LOCATION:
City of Cockburn, Western Australia
Your Move: Cockburn’s Story from Behaviour Design Works on Vimeo.
Behvaiour Design Works is delivering a highly personalised methodology, including individual support and tailored information materials (eg, household-specific public transport maps and timetables). The behaviour change methodology is designed to complement concurrent small-scale improvements to public transport, cycling and walking infrastructure throughout the council area.
Transport resources around your home.
The overall program includes initial contact with over 30,000 households, recruitment of 10,000 households into the Your Move program (with on-going phone coaching for 8,000 of these households).
Delivering Your Move bag to your home
